Moving right along here on our “IWOC Offers That???” tour...Hope you got a chance to explore our previous points of interest you never knew existed? The Meeting Podcasts, Contract template, our Mentor Program, the Rate Survey? Did you take some selfies? Good! Today, we’re going to do a deeper dive into IWOC’s Member Resources page. So grab your scuba gear and let’s jump right in... 

“Cold Call Marketing” PDF: Geez, no wonder no one likes it down here. Just the thought of having to make cold calls leaves most of us...cold. But you know what? After you read Jim Leman’s lively presentation on this tried-and-true marketing technique, cold calling becomes a concept you can really warm up to. Love the excitement Jim conveys about how the mere act of cold calling “excites certain molecules in the atmosphere,” almost magically bringing in business from out of nowhere – sometimes from clients you haven’t heard from in years! Try it. It works. But read Jim’s take on it first.

“There’s An App (and Website) for That” PDF: Members Betsy Storm and Jennifer Rueff really got their apps together for this one. All kinds of apps divided into categories to help the way you work and even your writing go smoother. Look! There’s a bunch to help you do Research! And over there! Writing-related Websites! Aww, look at that: A grouping that helps manage time. Wait! Here come apps about Billing! Blogging! and – ok, enough rubbernecking. But do check out this wildly informative document. It’s app-solutely fabulous.

Hmmm... what else can we discover while we’re down here...Eureka!

“Get and Keep Clients” PDF. Who doesn’t want to do that? Leave it to member Joen Kinnan to share her wealth of knowledge in a way that’s not only like having a conversation with a very wise friend, but will have you come away feeling almost as wise as she! Good, common sense advice that’s not always common. Like: “The minute you get an assignment, think of yourself as being part of the client’s team.” Many more gems where that came from. Dive into this PDF, and you’ve found a treasure.

Better come up for air now. Maybe grab a bite (I’m in a seafood mood). Then feel free to return to Members Resources to search through the above in glorious detail.

Not a member? Join! And have access to the wondrous world of IWOC!

- Laura Stigler

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