The Power of Branding: Strategies to Successfully Market Your Writing Services

Due to winter weather, January and February meetings will be held on Zoom. In-person meetings will resume in March.

To market, to market. How to market your writing services in ways that will blast through the competition and uniquely get your name "out there"? Ah, that is the question. At our January meeting, Public Relations maven and creative writer Christian Cook will divulge the answers.

Author of Growing in the Gray and Columbia College Chicago graduate, Christian Sandra Elise-Cook makes the strong case that successful marketing all begins with branding. While storytelling is her passion, her 10+ years of experience working in the world of public relations and marketing has been invaluable to her success in the literary industry. Now, she is excited to share the building blocks of branding so you can excel beyond your writing prowess, and understand the importance of creating a name for yourself.

Topics Ms. Cook will be covering include:

• The value and importance of building a credible name
• Creating visuals that are memorable
• Pairing consistency with strategy
• Outsourcing to get ahead
• Tactics to use to accurately measure success

More information about her work experience can be found on her LinkedIn profile and on her website craftedbychristian.com.

Registration

IWOC and IWOSC Members

Admission is free for IWOC and IWOSC members. [NOTE TO MEMBERS: Please do not register on this event page. You will automatically be sent the Zoom registration link.]

Non-members

Admission for non-members is $10 (USD). To register, simply click the Register button on this page. Upon confirmation of payment, you will soon receive the Zoom registration information. [NOTE: Registration closes at 5:30 p.m. CDT on the date of the meeting.]

Meeting Membership Sign-up Discount

Non-members are eligible for a 10% discount on their first year of IWOC membership with a coupon code available at the meeting!

*photo by Markus Winkler