As an author, It's not easy to find different ways of marketing your book. When my YA (Young Adult) fantasy thriller Escape to Clown Town hit the market, I was contacted by Larry Froncek with Voracious Readers Only. There is a much heated debate in the literary world around utilizing services such as this, and doing free giveaways. I purposely limit the amount of free hard copy books that I giveaway. One thing that attracted me to Voracious Readers Only is that you are giving away ebooks so you don't have to eat the cost of getting your book printed. Out of the 20 or so giveaways that I did, one person wrote an Amazon review on Amazon.co.uk. Completely worth it in my opinion!
Larry Froncek sent around a rather insightful marketing idea that I thought I would share.
Here’s a quick marketing idea you can use right away that costs virtually nothing, has a lot of potential upside, and has almost no downside…
As a writer, I’m willing to bet you tend to frequent bookstores. I’d even wager that you visit bookstores when you’re on the road visiting friends or family (or for work).
The next time you’re in a bookstore, find at least one thing about the experience that you enjoyed and remember it, write it down, or email it to yourself on your phone. Things like:
Once you’re home, write a letter to the store owner or manager. Print it out on your letterhead or at least include contact info like your name, website, social media usernames, and that you’re an author.
Put the letter into a 10x13 or 9x12 envelope (large enough so you don't fold the letter) and hand address the envelope (including your return address). Use real postage stamps too! (And of course, mail it!)
Best of all, it’s a very low-cost strategy and you can do it right away.
Let me know how it goes for you.
- Tephra Miriam
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