Tuesday, August 10
It's IWOCFest!
Once again it’s time for our annual rooftop revels high above the city at Pegasus Restaurant. Join your IWOC colleagues for a kick-back-and-enjoy evening of fun and frolic with delicious food served family style, wine, dessert, a great view, and a cool breeze wafting over all. (We special-ordered the breeze.) It’s always a great party, so bring your friends, your family, your clients, anybody you like. We guarantee a good time for one and all. Nonmembers are cordially invited to come and meet IWOCers in a festive mood.
Festivities begin at 5:30 p.m. on Tuesday, August 10, rain or shine. (We’ll be cozily ensconced indoors in case of bad weather.) The price is the same as last year: $30 per person ($35 at the door), including wine with dinner. (Vegetarians need not worry; there will be plenty for you to eat.) A cash bar will provide pre-dinner libations. Pegasus Restaurant and Taverna is at 130 South Halsted Street in Chicago. There is valet parking and also a parking lot across the street. Public transportation via the El is nearby. Use the PayPal “IWOC Party” button below to reserve — you don’t need a PayPal account — or download the flyer to send a check to the office. Don’t miss this event! It wouldn’t be the same without you.
July Meeting Reprise
IWOC’s July speaker, Amy Guth, is digital news editor for books for the Chicago Tribune’s Media Group, host, ChicagoNow radio at WGN Radio, and Managing Editor at So New Publishing. Guth gave a lively and entertaining presentation for an appreciative audience. She spoke about the online writing scene, using examples from her own background to tell how she parlayed a freelance career, using networking and online gigs among other techniques, into better and better situations, culminating in her present positions. If one googles Guth, one finds that she is on Twitter, LinkedIn, and a myriad of other sites. Her extensive — and varied — activities have provided her with numerous opportunities, and that fact wasn’t lost on the audience. Guth’s example gave more than one writer new resolve to get his or her name out there in the digital media.
June Meeting Reprise
Guest speaker Gary Glenn, an avid sailing enthusiast, spiced his carefully crafted presentation on how he grew his business in a down economy with nautical metaphors. Though at first blush it might seem that the how-tos of creating a thriving high-quality embroidery business would have little transfer to making a success of an independent writing endeavor, that proved not to be true. Glenn emphasized delivering top quality, giving the customer/client what he or she wants on time, and being able to shift strategies — “tack in a different direction” — when the situation warrants. Glenn accompanied his remarks with an entertaining visual presentation that reinforced the strategic details. Glenn's comment that he chose the embroidery business because "I knew absolutely nothing about it, and I wanted to learn" inspired more than one writer to ponder the possible rewards of learning about a new field of writing that might be in demand in this recessionary economy. Altogether, it was a very successful evening, and the audience left with the feeling that, with careful planning, they could stay the course and even venture successfully into uncharted waters.
May Meeting Reprise
In May, IWOCers and guests gathered to get answers to vexing writing problems they had enountered and to share their own tips on how they had found ways to jump the hurdles presented by work slowdowns, problem clients, billing, and other tricky issues almost all writers face. Led by moderator Jeff Steele, the excellent panel of our own experts included Michelle Beuscher, Diana Schneidman, and Stewart Truelsen. Tips on how to weather the current economic downturn included: “Don't get too comfortable with the current market. Always be on the lookout for something new/the next hot thing” (Truelsen) and “Make cold calls, as many as 50 a day” (Schneidman). From Steele: “Always give clients exactly what they want.” And from Beuscher: “Pitch to magazines that tie in with your background.” Inevitably, there were questions about how to handle slow- or no-pay clients. Suggestions here ranged from “Get upfront money” to “Use letters of agreement (or contracts)” to Place your efforts with clients who (you know) will pay.” Overall, it was a spirited and helpful meeting, and many attendees voiced the opinion that we ought to do this a lot more often.
(Picture caption: back left to right: Jeff Steele, Stewart Truelsen; front left to right: Diana Schneidman, Michelle Beuscher.) April
Meeting Reprise
IWOC’s
social media chair Jay Rodriguez
spoke to a packed house at
the April meeting. The audience
came to hear how they could
use Facebook to promote their
businesses, and they were well-rewarded.
In a fast-paced screen presentation,
Rodriguez detailed the making
of a Facebook fan page that
can lure clients to our websites.
(Rodriguez stressed that without
a website, a fan page is not
nearly as useful for business
promotion.)
Facebook
is the second-largest website
in the world, trailing
only Google, with more
than 4M active users, so
it is an ideal venue for
writers to brand themselves.
Rodriguez suggested that
we make sure our websites
are ready for the traffic
before we build the Facebook
fan page. Among his other
tips: add a blog to your
website, create a marketing
calendar, get acquainted
with people whom you do
not know who visit your
fan page, put relevant
material on your fan page
to generate discussions,
sign up for Google analytics
to learn about the traffic
to your page, and so much
more. He also gave us a
preview of the soon-to-launch
IWOC fan page. Everyone
was thrilled with the terrific
amount of imformation,
and we left with a new
resolve to launch our own
Facebook fan pages.
March
Meeting Reprise
Journalist,
author, and former IWOCer Bob Knight
told an eager crowd of members and
guests what we wanted to hear:
how
to control writer’s block from
the get-go. Knight suggested that — counter
to what many writers do when they
can’t get started — we
should concentrate on getting the
perfect opening paragraph. According
to Knight, getting the lede (or as
non-journalists spell it, the “lead”)
right,
will actually save time, even if we spend
forever getting through that one
paragraph. He suggests that, once
well started, the rest of the piece
will fall into place like a stack
of dominos. (Well, maybe a slowly falling stack
of dominos.) We’ve all heard
the axiom “know
your audience,” but Knight
gave it a self-starting twist: pretend
it’s your mother. What would
she want to know? Somewhat surprisingly,
he disparaged use of an outline as
a get-started technique, unless the
writer has mountains of material
to cover. Knight also gave us a myriad
of tips on how to make our writing
sparkle. Use strong verbs and ax
some of the modifiers, he urged. Ditch
passive voice. Keep the piece moving.
Avoid wordiness. Heads nodded at
these admonitions, but during the
question period, the audience gave
Knight a bit of back-talk about the
merits of an outline. Overall,
though, his tips struck the right
chord, and we went happily off to
dinner.
January
Meeting Reprise
 IWOCers
and guests kicked off the new year
with an amusing and entertaining
January program. At the meeting,
University of Chicago whiz kids
Alexander Asiman
(left) and Emmett Rensin
(right) launched the U.S.
book tour for their contemporary
take on classic literature — and
a few not-so-classic ringers — whittled
down to 20-tweet size. We refer,
of course, to Twitterature:
The World’ s Greatest Books
in Twenty Tweets or Fewer,
a book that has already caused
alternate horror and delight
in England, a range that probably
roughly equates to the British
national sense of humor. Now Penguin
has released Twitterature in
this country and we were the first
to experience Homer’s Odyssey at
warp speed. Reading alternate tweets,
Asiman and Rensin dispatched Odysseus’ ten-year
journey in two pages and less than
five minutes. Sample: “Circe
a nut job. Time to go, but the
boat is broken. Can’t afford
a AAA tow. I’ll push it.
Circe turned my men into pigs.
PIGS. Had a laugh.” And so
it went. Not even Helen Keller
escapes parody in Twit,
though we aren’t
going to risk stoning by quoting
any of the tweets. Between readings,
the authors told how they wrote
the book, got an agent, and then
secured a publisher. So we learned
a bit about how the book was launched
as well as having a good time.
LOL.
IWOC
Workshops/Seminars
IWOC
periodically offers workshops and seminars to help writers advance
their skills and/or to introduce them to new fields of writing.
These professional development events are open to the public as well
as to IWOC members. Nonmembers can get a reduced member rate if they
join IWOC on or before the date of the workshop. Watch this space
for upcoming offerings.
IWOC
welcomes nonmembers at these
informal gatherings. Come and
network with fellow writers in
your community. It's best to get
in touch with the contact person
first, though, in case of a time
or venue change.
First
Thursday of every month: IWORP
Monthly Breakfast (Independent
Writers of Rogers Park). The
Rogers Park and North Side IWOCers
meet at 9:00 a.m. at the A&T
Grill, 7036N. Clark St., Chicago. For more information,
call Esther Manewith at 773/274-6215.
Fourth Tuesday
of every month: IWOOP
Monthly Lunch (Independent Writers of Oak Park).
Join near western suburbanites at noon at Poor Phil's, 139
Marion Street, Oak Park. For more information, call Barbara
Dillard at 312/642-3065 or e-mail her at bdbusiness@sbcglobal.net
The
Far North Group and the Streeterville Group are currently
inactive. If you're interested in reviving them — or starting another group — check
out your directory and find others who live in your area.
It's easy to do via e-mail, and the get-togethers are a great
way to get to know other IWOCers better. If you get a group
going, notify webmaster@iwoc.org so we can
post notices of your meetings.
Notices
of Events of Other Organizations
Illinois
Women's Press Association (IWPA)
Next
event TBA.
email iwpa@comcast.net.
International Association of Business Communicators (IABC)
Next event TBA.
Contact: Kathy
Short, 773-262-2433, info@iabcchicago.com
Website:
www.iabcchicago.com
Chicago
Women in Publishing (CWIP)
Next event TBA.
Publicity Club of Chicago (PCC)
Next event TBA.
Online Payments: PCC
accepts credit card payments online
via PayPal. When you click the link
above, you will be taken to a registration
page. Select the type of ticket and
quantity, then click "Check out with PayPal." You
do NOT need to be a PayPal account
holder to use this system.
Chicago Headline Club
Next event TBA.
Midwest
Writers Association
Next
event TBA.
American
Medical Writers Association
No
current information on scheduled events.
Midwest
Society of Professional Consultants (MSPC)
Wednesday, August 4, 5:00 p.m.-
8:30 p.m.
Location: Marcello's Restaurant
645 W. North Ave.
Chicago, IL
Ph: 312-654-2550
For directions only
FREE PARKING
The Path to Smarter Networking
For you as a consultant, it's how you integrate your own personal network into social networking that makes the difference. Between December 2009 and February 2010, Linkedin grew from 55mm users to 60mm users. In a similar time-frame Facebook grew from 350 mm users to 400mm users. These statistics alone don't tell much about the usage, success or effectiveness of social networking sites, but they do indicate that lots of people are joining up. If you've been exposed to networking before, please be prepared to think differently and come with an open mind and a willingness to be challenged. This encounter with networking will be quite different from what you may have previously experienced as it will help you visualize and peel away the six layers of your own personal network. Presenter is Paul Collins-Jordan-Webb. Informal networking before and during dinner. Remember, make your reservations online by Midnight Monday, August 2nd for the Special 'EARLY BIRD' Rate. Walk-ins are always welcome at the regular rate.
To RSVP: Online Reservations Only
Click:
www.mspc.org/reservations.html
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